The AHKs with their excellent networks in 90 countries are an ideal
global partner for the German trade fairs in their worldwide promotion
of their trade fair formats.
With more than 200 representation agree-
ments with German trade fairs, the AHK network is a strong marketing
partner of the German trade fair industry. The intensive work on loca-
tion abroad ensures that the number of foreign exhibitors at German
trade fairs in Germany and abroad continues to increase. Meanwhile
there are more than 100,000 foreign exhibitors at German trade fairs.
Through individual conversations, large events, and other advertising
campaigns, the AHKs each year attract thousands of visitors to German
trade fairs from the AHKs’ host countries. Not only the trade fairs
benefit from these visitors, many of whom are AHK members, but also
the German retail, hotel, and restaurant industries.
Furthermore, the AHKs organize – often in regional collaboration –
sector-specific delegation trips to German trade fairs. In 2016, these
efforts were able to attract more than 300,000 visitors and about