When Mercedes revealed its
€2.7m Project One hypercar at the
Frankfurt motor show last September,
many pundits rolled their eyes.
Sure,the 275 Project Ones set for production
have already been sold to Mercedes’
best customers, giving the company
a headline revenue boost of €750m.
Yet, as the fully absorbed cost of the
vehicle is undisclosed, it is easy for
many to wonder if its design and
production was a hobbyist’s folly
or a genuis’s wonder streak.
Mercedes had found a demand
and filled it.