The Netherlands has been named the Partner Country for this year’s Hannover Messe, the world’s premier industrial trade fair.
The Netherlands’ status as Partner Country gives Dutch companies an excellent opportunity jointly to showcase their knowledge
and expertise. Various joint initiatives from the sector, supported also by the government, will be on show in Hannover.
The German technology industry continues to dominate in Europe. The combined turnover of the German electrical engineering,
mechanical engineering and automotive sectors alone will be €800 billion this year. Germany is profiting greatly from rising
demand in the fast-growing economies and has been focusing specifically on innovation for years. A current example of this are
the efforts being made as part of Industrie 4.0, which heralds the next revolution in machines and production processes. Dutch
businesses can and should seize these opportunities to connect more closely with Germany.