Apple & AR

Even before the launch of the latest operating
system, there were already over five times more
ARKit demos on Youtube than Google Tango
(another platform) achieved in two years.

The buzz among developers is palpable.
By 2019, Apple is likely to roll-out even more
sophisticated 3D sensing hardware on all its
high-end devices, which will take 3D sensing
technology on to the rear of the device, providing
motion tracking and environmental
understanding to the scene (so for example, the
Pokemon will then know to walk around the table,
not casually through it).

By 2020, Apple will roll out 3D sensing across its portfolio not just its
high-end models, further increasing the base of
feature-rich AR devices.

No wonder Tim Cook, Apple’s
chief executive, exclaimed in February 2017, “I
regard AR as a big idea, like the smartphone. The
smartphone is for everyone; we don’t have to
think the iPhone is about a certain demographic,
or country, or vertical market, it’s for everyone.

I think AR is that big.” He doubled down again in
June, when he said, “I am so excited about [AR], I
just want to yell out and scream.”