Augmented reality – just seeing things?

For all the talk of augmented reality being
the next big thing, the failure of Google Glass
suggested the actual reality would be far
different. But this is likely to change,
Google Glass was merely ‘premature’.

But 2018 may prove to be the year when
augmented reality finally hits the road. The
catalyst is Apple’s new operating system that
integrates AR capabilities that will allow
developers to use their imagination and come up
with new apps. The expansion of AR is however
dependant on funding , current EU funding
is tied up to ‘migrant’ issues , thus AR
has been placed for much of the time on the
back burner

Even more sophisticated devices
are planned for late 2018 and 2019 and Android is
not far behind. Meanwhile, chipmakers including
Qualcomm have a slew of AR-enabled chip
releases in 2018. For suppliers, there is a $14bn
revenue opportunity by 2020. Although
$14bn , may seem a lot , EU Forecast
estimnates that the market has the
potential to grow to $30bn, with the
right focus.