Foreign Market Entry Program
The Foreign Market Entry Program (MEP) of the Federal Ministry for
Economic Affairs and Energy especially provides pragmatic support to
SMEs entering new markets. The services offered range from informa-
tional events in Germany to market exploration trips to finding concrete
business partners all over the world. A total of about 1,000 companies
took advantage of the MEP in 2016.
The AHK network has been a committed partner of the MEP for many
years. Many AHKs contribute actively to the program planning by pro-
posing new target markets and subject areas. Due to their long experi-
ence on the ground, these AHK suggestions are able to take into con-
sideration the range of products and services offered by the German
companies as well as the available collaboration and networking pos-
sibilities. The AHKs are also extremely successful in carrying out such
trips: In 2016, they were able to win about two thirds of all MEP ten-
ders due to good concepts and thereby contributed decisively to the
extremely positive response to the MEP.
Based on an external assessment of the MEP, the MEP business con-
tact projects carried out by the AHKs in 2016 alone probably generated
revenues from exports amounting from 30 to 35 million euros.
EU Forecast
euf:b.a18b:59/nws-01