Price remains an important consideration
for clients choosing an investment bank.
However, many other factors – including
the research provided, the ability to
tailor appropriate financial options, and
especially provision of effective execution
capabilities – also rank highly as decision-
‘Research provided’ is the second most
common criterion listed for investment
banking selection. Although many banks
have been paring down their research
departments over the past few years,
research remains a high-visibility core
service, even if it is an area where
clients are mostly unwilling to pay a
large premium for better service.