Despite the global financial crisis of 2007-
2008 and the scandals that have rocked
the investment banking industry ever
since, most investment banking clients
have stayed with their investment banks
and most would still recommend their
primary investment banking provider.
These are among the findings that
Accenture, working with the polling firm
YouGov, has revealed in a survey of fund
managers and corporate executives,
designed to gauge their views on a range
of services offered by investment banks.
Which services are of greatest value?
Which services are seen as a natural part
of any offering?
Which additional services
are clients willing to pay the most to
receive? These and many more questions
were put to 100 respondents across the
United States and the United Kingdom.