No fixed formula for success
Some companies choose to take matters into their own hands and conquer the German
market independently. There have been some successes, but it takes time. Other companies
choose the path of hiring a German seller or agent. A seller/agent who knows the market well
and already has the necessary contacts is a very valuable asset. When it comes to marketing,
however, there is no fixed formula for success.
Forming a German ‘GmbH’ can ultimately have its advantages: the company is closer to the
customer and having a production site in Germany can sometimes help a company to gain
a better understanding of the end customer and the problems facing German industry, for
example in the area of regulation or industrial relations. Nevertheless, it is certainly possible
for companies to have success supplying from the Netherlands.