The Foreign Market Entry Program (MEP) of the Federal Ministry for
Economic Affairs and Energy especially provides pragmatic support to
SMEs entering new markets. The services offered range from informa-
tional events in Germany to market exploration trips to finding concrete
business partners all over the world. A total of about 1,000 companies
took advantage of the MEP in 2016.
The AHK network has been a committed partner of the MEP for many
years. Many AHKs contribute actively to the program planning by pro-
posing new target markets and subject areas. Due to their long experi-
ence on the ground, these AHK suggestions are able to take into con-
sideration the range of products and services offered by the German
companies as well as the available collaboration and networking pos-
sibilities. The AHKs are also extremely successful in carrying out such
trips: In 2016, they were able to win about two thirds of all MEP ten-
ders due to good concepts and thereby contributed decisively to the
extremely positive response to the MEP.
Based on an external assessment of the MEP, the MEP business con-
tact projects carried out by the AHKs in 2016 alone probably generated
revenues from exports amounting from 30 to 35 million euros.