First, we took Mercedes and examined the list prices of the
regular cars within the various production classes it produces. We then
compared them with the list price of the equivalent AMG-branded car in
each class. For example, the entry level A-class hatchback costs €23,000
but the equivalent AMG version costs almost double.
Of course,comparisons are muddied somewhat by the fact that the performance car
naturally has a better engine and tends to come with additional trimmings,
however, these cannot account for the price premium on their own.
Synergistic factors within the production environment help
leaverage up the returns , these over time when managed well
provide healthy returns , and exceptional market
branding.
EU Forecast
euf:b18:111/nws-01