Competition is intense
‘Dutch’ qualities can ultimately make the difference
German companies place central importance on chain management in the process of outsourcing and reducing the number
of suppliers. Key qualities for suppliers are: reliability, predictability, flexibility and efficiency. These are qualities in which Dutch
manufacturing enterprises generally excel. In the Netherlands, the high-tech chain has developed strongly during recent years
via the model of ‘open innovation’. For the most complex technological innovations this is a powerful model that can also benefit
German enterprises.
However, it is important first to work according to German wishes and requirements when doing business
with German companies. Confidence grows after many years of cooperation, and it is then that the added value of particularly
‘Dutch’ qualities can be exploited.
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