Scaling up of marketing is crucial for success
To seize opportunities in Germany, ambitious entrepreneurs are required. However, public authorities, trade associations and
business clusters have an important role to play in helping businesses to take the initial steps and increasing the Netherlands’
visibility in Germany, particularly in South Germany. Although positive moves are already being made in that direction, the policy
needs to be intensified. For success in Germany, businesses must have a focused strategy and commitment.
It will often take years of effort, including time and money, before they secure any business. It is essential for
anyone wanting to do business with Germany to adopt German processes and follow German customs.